A touching letter sent out in which Yoon addressed those fasting during Ramadan said that he began fasting to be able to sympathize with Hyundai workers.
But this isn't a first for Yoon. He mentions that he also fasted the previous year to the surprise of the readers.
"As of last year, to be one with the HAOS family in their thoughts and understand them, I decided to take fasting as a habit," the CEO said in his letter.
Seeing the difficulty of the fast among the workers without having food or drink "left me in awe," Yoon said.
What struck Yoon the most was that the workers didn't see "fasting as a chore," and how they showed a willingness to fulfil it as an obligation.
He expressed his feelings even more in the letter and shared his own special ramadan lesson.
From seeing my fasting colleagues I understood the Quranic subjects of the poor and the needy, especially with the experience of my own fasts. There are a lot of people around us who work on low incomes. These people do what they do because of us, they do the work we do not want to. With the blessings of Ramadan I hope we recognize these people and thank them and I hope it is a Ramadan where we learn to share with them.
Yoon also announced that the company will be providing special cheques for groceries "to ensure we can aid you in your household shopping for iftar."
Workers are also provided with extra break areas and special menus for ramadan.
The gesture came as a surprise to some who expressed their thoughts on twitter.
"I've realised how bad our vampire bosses are when I read about hyundai."
After he began to work in Turkey in 2016, Yoon also recited Turkey's national anthem in Turkish during his first press conference last year. He's definitely no stranger to gestures of respect.
Isn't this the kind of boss everyone deserves?
You can read the full letter here:
Dear HOAS Family:
We have started one of Islam's 5 pillars, fasting in the month of Ramadhan. In the hijri calendar, Ramadhan is the 9th month. I know it as the month Gabriel aleyhi salaam (upon him be peace) started bringing the verses of the Quran to the Prophet Muhammad sallahu aleyhi wasalaam (peace and blessings of Allah be upon him).
I heard in this month from sunrise to sunset, food and water including even cigarettes is forbidden. As of last year, to be one with the HAOS family in their thoughts and understand them, I decided to take fasting as a habit.
Although I didn't feel much in the first few days, as days went by I started really looking forward to the time of the opening of the fasting.
Whilst I was in the office and seeing the difficulty of the fast (among staff), our assembly line was fasting without any water and as a foreigner this left me in awe. I wanted to express my joy and I'm proud of you. The thing that has shocked me the most is that you fast without seeing fasting as a chore and you show the willingness to fulfil it as an obligation.
From seeing my fasting colleagues I understood the Quranic subjects of the poor and the needy, especially with the experience of my own fasts. There are a lot of people around us who work on low incomes. These people do what they do because of us, they do the work we do not want to. With the blessings of Ramadhan I hope we recognize these people and thank them and I hope it is a Ramadhan where we learn to share with them. .
I am happy to announce that to make your work easier in this month of Ramadhan we are taking certain steps. One of these steps is the cheques being distributed to ensure we can aid you in your household shopping for iftar.
Another step is distribution of selective cheques. On the assembly line to ensure the safety of the workers and their ease.
Special developments are taking place such as designated extra break areas and menus for fasting food .
I request you abide by the safety measures and the advice for those partaking in Ramadhan.
I hope at the end of this holy month it is a festival in which all the family of HOAS celebrates with smiles.
May Ramadhan bring blessings to your houses and goodness to your families.
Mong Hyun Yoon
Sent from my iPhone by Nick Iqbal Quidwai Newbury Park CA